After almost two decades of steady growth, family-run Provita Nutrition & Health needed a refresh to help relaunch their expanding product line into the e-commerce space.

Founded in 2005 by a rocket scientist to support his wife through her illness, ‘From nature, with love,’ became the rallying phrase around which we reframed the brand. The motif of sending a letter to loved ones helped guide the refreshed tone and feel while vintage European stamps, recalling the family’s heritage, informed a series of marks for each product category.